InHouseAgency

The Advertising Alternative

Hyper-targeted, multichannel advertising campaigns without the predatory markups

Designed for cause marketers and creative agencies

“The world of digital advertising is evolving by the minute.” 

Understanding its vast capabilities and leveraging the right combination of mediums and tactics for your brand is a confusing endeavor that, if not handled expertly, can result in mistakes that cost you thousands.

But that doesn’t mean you should be taken advantage of by the experts.

Staying relevant in a sea of advertisers has never been more of a challenge. So you can’t afford to compete with your ad company for your advertising dollars.

Between centralization, automation, employees and shareholders, corporate media conglomerates have other priorities for your ad budgets, never mind your campaign goals.

At INHOUSE we’re doing things differently.

We’re not concerned with having thousands of clients. We want quality time with the right ones. We’ll handle your campaign end to end, cutting out the middle men and saving you time and money, thus lending agility to your campaigns that rely on attentive immediacy.

“the digital landscape is a competitive one.”

who & How We Help

Welcome to INHOUSE Agency where we’re on a mission to offer an alternative to the status quo.

We craft complex, multichannel advertising campaigns for clients with niche audiences and world-changing goals, because, we believe it’s time for a new wave of top billing.

We’ve carefully selected direct partnerships with the world's best data & publisher partners available, then, dropped the paywall.

You get access to all the most popular mediums across web, mobile, digital audio, connected TV and much more.

Discover how we’re able to combine:

  • Industry-disrupting cost savings

  • Transparency &

  • Impact improvement

    to not only eliminate the smoke and mirrors, but, put the power back in your hands. Together, we’ll amplify the voices the world needs, not just the ones investors want.

  • If you’re doing mission-driven work; whether you’re an industry disrupter ready to change the world, conducting a corporate-philanthropy partnership project or leading a political campaign, you need someone who understands this unique work and the expertise needed to amplify it.

    We know that world, because we came from it. INHOUSE took that knowledge and married it with the media savvy you need to be a more effective change agent.

    We employ data-informed strategies to reach your target audience on the most in-demand, platforms that minimize waste, maximize Return On Ad Spend and position you for growth.

    Whether it’s finding the people most uniquely suited to purchase a product or donate to your cause, we’ll put your message front and center with the right people at the right time for the right price.

  • You’ve been entrusted by a client or a creative agency to buy digital media, and you need it done right, for the right price.

    While massive media brokerage companies compete for business to satisfy investors, you’ve likely noticed that their centralization and automation processes have resulted in the loss of control over your client’s investment.

    Unlike mass media, we cut out the web of middle men and directly manage the campaign execution, analysis of the data, and campaign optimization, INHOUSE, getting pertinent campaign insights in your hands more quickly and allowing you to manage your clients more effectively.

    Time is money! Let’s give your clients the kind of service they deserve.

  • Need a Chief Marketing Officer without the price tag?

    A Fractional CMO is a marketing executive contracted to improve marketing campaigns through strategy, leadership, and sales.

    It’s a part-time executive that takes the place of a full-time CMO when it does not make sense to hire one for 40 hours per week.

    Essentially, you get the experience and know-how without the high cost of having one on staff. Hire INHOUSE on a retainer basis for long term leadership.

    Areas of Expertise are:

    • Internal Marketing/Sales Team Leadership

    • Marketing & Advertising Strategy

    • Vendor Negotiations

    • Media Buying/Placement

    • Internal/External Communication Strategy

    • Press Releases & Media Relations

    • Earned Media Generation

    • Event Planning

    • Brand Cohesion

    • More

    Let’s discuss if Fractional CMO work is a good fit for you and your growing brand.

  • Are you a Chief Marketing Offer or Marketing Director who’s suffering from overwhelm?

    There are 41 different types of marketing, and it’s hard enough explaining to a CEO that each of those concentrations are a full time job.

    If there’s no middle management, your job as a generalist could use some expertise to come alongside you in leading a team for project work, or even long term at a fraction of the cost of hiring anther employee.

    Let’s book a consult to see if contracting a Fractional CMO is the right next step for you.

Services

Testimonials

  • Zero - 1,267 Uniques in 1 month

    Libby was such a joy to work with! Working for a small (but growing) nonprofit, I had no concept of all the ways in which we could expand with her expertise. I’m not very familiar with marketing techniques, so she took extra time to explain every step of the process to me. She was so willing to think outside the box, utilize every impression to its full potential, and at the end of our project, my expectations were blown away!

    ~ Maiha Zafar, Executive Director of IMAN Advocates

  • Elected to Indiana House of representatives

    Libby’s professionalism is second to none. She possesses all the innate skills that are rare in today’s industry…personable, empathetic and a deep desire to “Get it right” for her clients.

    ~ Representative Dr. Victoria Garcia Wilburn

  • County Party Rebrand Leadership

    In House Agency took over the leadership of our communications strategy seamlessly. Libby brought a keen professional eye to streamline, focus, and elevate our brand and message. Libby leads with integrity and compassion, critical traits when leading a volunteer organization. She is a dedicated, hard-working, proven leader.


    ~ Dayna Colbert - Executive Director - Indiana Democratic Party

MEET The Founder

Libby has eighteen years of experience as a communications, marketing, and business development professional in both non-profit and corporate sectors. She specializes in multimedia ad campaign strategies, national branding, and cause-marketing initiatives.

She is the former state political advertising lead for iHeart Media Inc. where she became a multi-year award winning advertising strategist. She most recently left the corporate space to lead statewide political campaigns, placing Indiana's first Latina in the State House of Representatives.

She now focuses her marketing & media expertise on purpose-driven companies, advocacy, and social justice-based clients through her own agency.

Contact us